FAQ - Europe Real Estate

FAQ
Real Estate Publishers (REP), established in The Hague in 1978, is an independent publisher of high-level international real estate market yearbooks and websites.In 1999, work started on the first international publication about the Netherlands, the Holland Real Estate Yearbook, which was launched for the first time at Mipim in Cannes in 2000. Supported by major institutions such as RICS (Royal Institution of Chartered Surveyors), IPD (Investment Property Databank), EPRA (European Public Real Estate Association), INREV (European Association for Investors in Non-listed Real Estate Vehicles), AFIRE, CRE, IREI and many others, REP went on to launch the first Europe Real Estate Yearbook in 2004. Since this time, a further five editions and country books on Belgium, Germany and Turkey have been published, as well as the highly acclaimed Retail Space Europe Yearbook (in association with ICSC Europe (International Council of Shopping Centers)). The 10th edition of the Holland Real Estate Yearbook will be launched in 2009. The distribution model is ‘free of charge in return for a business card’ at around 30 major real estate events across Europe, Asia and the US. We also sell the yearbooks through local bookstores and commercial websites, including our own webstore: www.europe-re.com/bookstore.
Q 1: How do you make money when you give the Yearbooks away for free? When we started in 1999 we had no distribution model, but we had clients who were willing to pay for advertising space in a well designed book including Who’s Who pages, Corporate Stories, and Factsheets, that would be distributed at Mipim. “The plan was to mirror the success of the internet and TV at the time, which was delivering top quality information supported by advertising,” says Marinus Dijkman, President and co-founder of REP. “It has been a successful model for us primarily because we created a high-level and well-distributed communication vehicle for companies in the real estate industry – an effective means for them to get their message across. But let there be no misunderstanding – the editorial information is, as far as possible, free from bias and there are no stories for sale – commercial advertising or promotion is limited to the areas where it’s fully clear what’s commercial. And yes, we generate extra income by building up information in our databases and selling it through our research department.”
Q 2: Where do you distribute those Yearbooks? “The list of distribution locations is growing constantly,” says Jeannette Dijkman-Bloksma, CEO and co-founder of the company. “We started at Mipim, Expo Real, Mapic, and Expo Italia, Gyoder in Turkey and ULI, GRI, AFIRE, ICSC and CoreNet events all over Europe. And in recent years a lot of other events have been added to our calendar. In 2008 we honed down the list to 30 top quality events. We send out a REP crew to these events to distribute our line of books, make further contacts and find out more about what’s going on in the industry.” For the list “REP ON TOUR” click here. “In the meantime we also make sales through more traditional channels (local bookstores and web stores).”
Q3: Where do you get all that highly detailed information from? “Over the years we have established a great network of relationships across the whole of Europe,” says Jeannette Dijkman-Bloksma. “In each country we have local correspondents – people who have their feet on the ground in that area – and we have also created a huge database filled by development companies, investors, local and international brokers, research houses, local, national and pan-European information sources. Finally you learn how to handle the information and how to select what is right from wrong. It’s a learning process.”
Q4: How does the Daily News work? And where is that information coming from? “Companies from across Europe send us a huge amount of information every day,” explains Marinus Dijkman, also Editor in Chief of REP publications. “Our editorial team at selects the news, places it in the databases and posts it to the daily or weekly newsletter. This process is the same for all our dedicated newsletters, which also include the Turkey monthly newsletter and Emirates bi-weekly newsletter.”
Q5: Where can I subscribe to the Europe Real Estate Newsletter? Or one of the others? All Europe Real Estate Newsletters are free. To subscribe to one of these newsletters, click here.

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