Sonae Sierra reinforces service provision to third parties in Romania (PT/RO)
Thursday 19 May 2011
Sonae Sierra, the international shopping center specialist, has reinforced its presence in Romania with the signing of two leasing contracts for the Sun Plaza and Vivantis shopping centers, respectively, both located in the city of Bucharest.
Inaugurated in February 2010, the Sun Plaza is the largest shopping center in Romania, with a Gross Lettable Area (GLA) of 81,000 m² and more than 135 shops and restaurants. Sonae Sierra was hired to provide marketing services with the purpose of consolidating its position as the main shopping and leisure destination in its catchment area.
The contract with Vivantis Mall also refers to the provision of leasing services. The shopping center features 56 shops, and Sonae Sierra began its activity in this center in April, with the purpose of extending and potentiating its retail offer, so as to answer the needs of its visitors.
According to Fernando Guedes de Oliveira, Sonae Sierra's CEO: “The signing of these contracts enables us to increase our activity in Romania, and is a further acknowledgment of Sonae Sierra's ability to manage and lease shopping centers, based on our experience of more than 20 years. Our objective is to create attractive spaces for their visitors and add value to the portfolio of our clients," he adds.