ABN AMRO rebrands Standard Federal unit to LaSalle Bank (US)
Monday 14 February 2005
ABN AMROâ€™s U.S. subsidiary LaSalle Bank Corporation announces today that it will change the brand name of its Michigan-based unit Standard Federal Bank to LaSalle Bank Midwest later this year. The move is designed to align the Michigan market to LaSalleâ€™s strong brand name in the US Midwest and to create a unified presence for the bank across its entire US footprint.
LaSalle Bank Corporation is headquartered in Chicago. Its primary subsidiaries are LaSalle Bank and Standard Federal Bank.
In 2003, LaSalle Bank and Standard Federal adopted ABN AMROâ€™s green and yellow shield as the common feature for their brands. It is used in combination with the local names. The rebranding announced today follows the launch on Monday of ABN AMROâ€™s global tagline, â€śMaking more possibleâ€ť, for all the Groupâ€™s subsidiaries. The global tagline communicates ABN AMROâ€™s offering of integrated financial products and services that help our customers to achieve their goals and ambitions.
The move is a unification of brands and not a merger between the two banks. LaSalle Bank is based in Chicago with $63.7 billion in assets, $37.7 billion in deposits, more than 140 retail locations and 500 ATMs. LaSalle Bank is the second largest bank in Chicago. Subsidiaries include LaSalle National Leasing Corporation, LaSalle Business Credit, LLC and ABN AMRO Financial Services, Inc.
Standard Federal Bank is headquartered in Troy, Mich. with $39.1 billion in assets and $20.2 billion in deposits. One of the largest banks in the Midwest and largest in Michigan, Standard Federal offers a complete range of investment, commercial and retail banking solutions through 261 branches and more than 1,100 ATMs in Michigan and Indiana.